Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie


Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of social firsts from the marketing campaign, which extends from Snapchat to Facebook and is a testament to how fast the space is changing.

A couple months ago, there were no sponsored videos on Snapchat Discover, no Periscope livestreams and no Facebook Instant Articles. The Pitch Perfect sequel, however, is using a mix of paid and unpaid social marketing that touches on all of these, and it's a strategy that seems to be working.

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