Piqora, formerly known as Pinfluencer, is expanding its social media analytics service beyond Pinterest to include Instagram and Tumblr. AMC and Crate & Barrel are brands that have been beta-testing the engagement stats platform while 360i will employ Piqora's new tools for the digital shop's aims.
The algorithm-based system lets marketers see the following information from Instagram and Tumblr's images-heavy platforms:
- post-by-post engagement
- how often their brands are mentioned
- hashtag data
- influential users mentioning the brand
- real-time audience reach
- competitors' engagement rates
- aggregated audience interests
For Instagram's recently launched video feature, marketers can get stats for top videos from their profile, top videos that are tagged with a brand's hashtags and a list of video contributors and their influencer rank.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in