Pinterest's Scroll-Activated Video Ads Are Paying Off for L'Oréal and Hershey's

But can it compete with Facebook and Google?

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L'Oréal promoted a new line of makeup on Pinterest last year. Pinterest

One year after rolling out Cinematic Pins, Pinterest says its animated video ads are getting users' attention as they scroll through their feeds.

The social network is releasing new data from case studies with L'Oréal and Reese's comparing Promoted Pins with cinematic ads that may be the first steps toward building out a video ad business. Pinterest declined to comment on a recent Digiday report that it's testing full-blown video ads.

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