Pinterest’s Money Play Could Hinge on Its Meme-Laden Data

Social site rounding up its options

Last week Pinterest met with ad tracking and attribution firm Convertro to discuss available monetization opportunities. Convertro co-founder and CEO Jeff Zwelling said the talks were early stage, describing Pinterest as being in “information-gathering mode.” Zwelling wouldn’t go into detail on what his team discussed with Pinterest but said he sees three ways Pinterest could generate revenue.