Pinterest's First Acquisition Is a Recipe Site

Punchfork could bring tech for developer tools

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This may be the year Pinterest gets acquired, but the social scrapbooking site kicked off 2013 with an acquisition of its own, its first in fact. Pinterest has acquired two-year-old recipe site Punchfork. Pinterest spokesperson Annie Ta declined to disclose the deal’s price but confirmed that Pinterest is acquiring Punchfork’s technology, which could offer a peek at how Pinterest is looking to expand its platform.

While Ta declined to share details of how Pinterest will work Punchfork’s technology into its product, it’s not hard to parse the possibilities.



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