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Pinterest bills itself as a little island of inspiration on the internet—which, let’s face it, is not the most inspiring of places.
At a session during the Shoptalk retail conference in Las Vegas, Pinterest CEO and co-founder Ben Silbermann connected the social visual site’s mission and its close alignment with commerce. As we are inherently visual thinkers, matching up what people like—whether that’s aspirational exploration or tangible products—is one reason why the eight-year-old company recently filed an IPO with a $12 billion valuation.
Pinterest is centered on the individual
Pinterest’s raison d’être isn’t to show products or recommendations based off a consumer’s friends; instead, Silbermann said, the platform is centered on the consumer and what they like.