Pinterest Will Test First Ad Units, Promises Transparency

CEO: definitely no banners


Pinterest plans to test a promoted unit product with a select group of undisclosed businesses as it dips its toes into advertising for the first time. Ben Silbermann, CEO of the social media company, revealed the plan on the company's blog today.

Silbermann tried to preempt any user fears that such a move might mean a splattering of promos on the images-centric platform. "I know some of you may be thinking," he wrote, "'Oh great…here come the banner ads.'

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