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Brands on Pinterest can now more easily create and manage ad campaigns on the network via their mobile devices and set up their Promoted Pins following Thursday’s introduction of mobile ad tools.
The new tools are available to all business accounts in the U.S., and the global rollout is under way. They can only be accessed via Pinterest’s iOS and Android applications, and not via the mobile web.
Pinterest said in a blog post that brands can use the new mobile ad tools to select a Pin from their business profile and choose between automated and custom targeting options.
They can then decide the length and daily budget for the campaign, complete their billing information and publish the ad, all from their mobile devices.