Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Creating more sophisticated campaigns

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Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's own data to target ads based on someone's interests, location or type of device. Now, Pinterest is letting marketers plug in their own data to create more sophisticated campaigns.

For one, marketers can now zero in on folks who previously visited their website, much like the slightly creepy retargeted Facebook ads that pop up in news feeds after going to a retailer's site.

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