Pinterest Marks LGBTQ Pride Month With Some Colorful Search Features

Pinterest users who search for “Pride” will see 'a colorful cascade' of suggested searches

Pinterest added a rainbow of colors to its search functionality to mark LGBTQ Pride Month in June.

Head of people Kurt Serrano announced in a blog post that Pinterest users who search for “Pride” will see “a colorful cascade” of suggested searches.

Search guides will then further direct users to other popular Pride searches, and Serrano said Pinterest curated Pride Pins, searched and boards covering topics ranging from LGBTQ+ history to rainbow recipes.

He wrote:

Pinterest is full of possibilities that can spark creativity, help you try new things, build confidence and be yourself. Pride Month is the perfect time to embrace those values and celebrate who you are, whether you’re LGBTQ+ or not.

We’re building a product that gives people the confidence to be themselves and a workplace that helps employees do the same. We can’t wait to see what new possibilities these features and policies open up. David Cohen is editor of Adweek's Social Pro Daily.