Pinterest Is Now Offering App-Install Ads to All Marketers. Will It See Sales Growth Like Facebook and Google?

One brand is already doubling its spend on the platform

Since July, Pinterest has been testing app-install ads with about 100 smartphone-minded brands like Ibotta, Stash and Glu Mobile. Today, it’s rolling out that ad product, which is called Promoted App Pins, to all marketers. It will be available on the platform’s self-service system (Ads Manager) as well as pitched via its API (or application programming interface) marketing partners.