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Pinterest ads are getting more pointed. After 18 months of beta testing a self-serve platform that lets brands buy ads, the site is opening the tool to all small and midsize brands in the U.S. today.
In addition to opening up Pinterest's ad-buying tool, Promoted Pins Ads Manager, the social site is also upping the number of interest-level targeting options from 30 to 420. Previously, brands could only buy ads based on 30 broad user interests like food, beauty and fashion.