Pinterest Adds a Series of New Updates to Make the App More of a Shopping Destination

For retailers and users alike

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Pinterest is already a destination for style inspiration, but now it’s making it easier for brands and consumers to shop on the app.

Starting today, retailers can add their entire catalog to Pinterest to create Product Pins on Pinterest as well as make shopping ads available through the self-serve ads manager tool. Users will start to see personalized items based on what they’re saving, shopping results at the top of a search page and a new section for retailers like Room and Board showcasing even more items from brands.



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