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The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that media shop PHD partners with the University of Georgia's Grady College of Journalism to tap its advertising students' inherent knowledge on the subject. The Omnicom-owned agency has chosen a handful of students every year since 2012 to embark on a six month research study.
"We get their opinions about the world we are living in today," explained Tara Nolan, PHD's director of marketing.