P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

Company can reach 70 to 80 million, according to CMO

During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. Instead, Marc Pritchard said, it's getting smarter about its digital ad targeting.