When to Ban Social Media Trolls and Prevent Harassment

What should you do if you or your brand account on Twitter, Facebook or another social media platform faces targeted harassment?


How do brands decide when to ban someone from their social media accounts? What are the criteria? There’s a need for brands to have social media guidelines in place to discourage harassment and trolling, and then take action against those in violation of those guidelines.

Recently, Twitter banned high-profile users over harassment (or incitement to harass). After Ghostbusters and Saturday Night Live star Leslie Jones and Teen Vogue contributor Lauren Duca escalated these issues, the users trolling and posting profane and abusive content directed toward these women were removed from the platform.

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