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A new infographic from Microsoft Azure Mobile Engagement reveals the do’s and don’ts for developers utilizing push notifications to reach their users. While push notifications can keep users engaged, the infographic claims few companies use them correctly.
Developers are encouraged to avoid sending generic push notifications to every user. By sending personalized notifications instead, companies can see their conversion rate improve by up to 300 percent.
In addition, companies should keep in mind opt-in rates for receiving push notifications can vary, depending on the app type.