Personalization Is a Team Effort, and Technology Is Only One Player

It's all about connecting the dots between technology, analytics and content

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Many marketers treat personalization purely as a technological challenge. It’s not completely off base to think that way. After all, nothing can be done without the technology that enables delivery of customized messages to designated targets.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in