Personalization Framework
In the age of constant bombardment with marketing messages, staying relevant to prospects and customers is not just good practice in the manual; it is a matter of survival.
Recipients of marketing messages are more immune to generic offers than ever, and a relentless series of emails and we-will-follow-you-to-the-end-of-your-journey attitude literally trained them to ignore anything that even resembles commercial messages.
You want to stand out in this world of omnichannel marketing? Try to stand out by making it about “them,” not about “you.”
Personalization
Personalization is not just another buzzword that came after the Big Data hype.
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