Periscope Videos Are Now Autoplaying on Twitter

100 million live broadcasts in past year

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Twitter is finally showing off how Periscope fits into its bigger video strategy. Starting today, livestreaming videos automatically play in newsfeeds in Twitter's iPhone app, similar to how the microblogging site's native videos and GIFs play.

And if mobile users want to watch the videos in full-screen mode, they can click on a tweet embedded with a Periscope link and watch it right from Twitter. Unlike other Twitter content, though, Periscope videos still have a short shelf-life and automatically disappear after 24 hours.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in