5 Trends That Will Shape Social Media in 2018

Opinion: Start small and invest in things that are most aligned with your current strategies


There’s no shortage of predictions at the start of a new year, especially for marketers.

Deciding where to invest your time and money is hard enough without long lists of flash-in-the-pan fads and experimental tactics. So, when we produce our annual Social Trends Report at Hootsuite, we focus our analysis on trends that are both realistic and actionable.

We’ve combed through global data, survey results, and analyst reports—and here are the five biggest trends we believe are worth pursuing in 2018.

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