Penny Wilson

Penny Wilson

Opinion Contributor
Penny Wilson is CMO of Hootsuite where she leads the company's global marketing, growth and customer support organizations, driving market leadership, brand awareness, demand generation and the creation of memorable customer experiences. Outside of work, Penny enjoys spending time with family and friends, running, hiking and skiing.

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The future lies in messaging through apps.

5 Trends That Will Shape Social Media in 2018

Opinion: Start small and invest in things that are most aligned with your current strategies.