Penny Wilson Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor @hootpennyPenny Wilson is CMO of Hootsuite where she leads the company's global marketing, growth and customer support organizations, driving market leadership, brand awareness, demand generation and the creation of memorable customer experiences. Outside of work, Penny enjoys spending time with family and friends, running, hiking and skiing. Voice Consumers Yearn for Privacy, and Marketers Will Need to Respect That in 2019 The future lies in messaging through apps. Social Pro Daily 5 Trends That Will Shape Social Media in 2018 Opinion: Start small and invest in things that are most aligned with your current strategies.