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This year's back-to-school shopping seems to have parents spending more on mobile—and more overall.
According to the results of a survey released today by Rubicon project, more than a third of parents have already begun shopping for the fall, spending an average of $917 per child. Parents of college freshmen are spending even more than that—more than half of those surveyed said they've already started shopping for the semester and plan to spend $1,300 per child.