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Facebook Pages have become the new connection between brands and their customers. Instead of going to a company’s website, users experience and communicate with brands via Facebook using channels they’re used to. This familiarity has led many brands to see their Facebook Walls fill with customer service and support inquiries. To help brands monitor and respond to these inquiries, Parature customer service and support tool providers have released the new Parature for Facebook product.
Parature for Facebook is an application tab Page admins can install that contains a set of customer support modules.