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Pandora's earnings call later today, per predictions, should include a boost in mobile revenues as it adapts to digital music listeners' shift from desktops to smartphones. And while mobile audio ads have long been part of the digital music service's marketing platform, its mobile video spots targeting on-the-go consumers are apparently gaining traction among brands, per company executives.
Heidi Browning, svp of strategic solutions for the Oakland, Calif.-based tech company, recently chatted with Adweek about Pandora's one-year-old Video Everywhere platform, which enables advertisers to buy a mix of mobile and desktop ads against audience segments.
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