Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Pandora's ad business just got wheels.
The Internet radio giant has launched its first in-car advertising product, just in time for the launch of the Consumer Electronics Show in Las Vegas. The company has signed its first in-car radio ad deals with BP, Ford, State Farm and Taco Bell, said officials.
After seeing its product take off among mobile and desktop users, Pandora has been aggressively courting the auto industry over the past few years—knowing just how crucial cars are to Americans' radio habits.