Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend

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It was challenging enough for performance marketers to plan Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. 

For 2020, they have to factor in seriously changing consumer habits to reach or exceed 2019’s $730.2 billion in holiday retail sales. Data from Cardlytics about exactly where consumers are spending their money will help marketers with that campaign planning.

Cardlytics shared data from its firsthand view of $3 trillion in annual consumer spend. Financial institutions like Bank of America work with Cardlytics on loyalty programs that give



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