Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend

Consumers may be working from home, but they’re shopping in stores. Getty Images

It was challenging enough for performance marketers to plan Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. 

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Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.