Facebook Page Redesign 2011: Marketing Strategies and Best Practices


The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, or brand using Facebook. The full version of this article, available through a Facebook Marketing Bible subscription, includes strategies for using every new and modified feature from the February 2011 Page redesign. It teaches marketers how take advantage of the Photostrip, mutual interests panel, and “Everyone” relevant posts wall filter. It also features strategies for using iframe Page tab applications, the new wall moderation tools, and the ability to post and comment around Facebook as your Page.

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