Our Internet-Influenced Vernacular Is an Opportunity for Brands on Social Media

Opinion: Text-based communication is absent of tone, gesture, facial expressions

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The internet has been wildly influential on the way we communicate and speak. LOL and BRB were born out of shorthand communication during the days of AOL Instant Messenger’s popularity, and they have evolved with our forms of communications. Social media has likewise influenced the way we communicate and how we choose to express ourselves.

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