Oscar Mayer App Invites You to Find the Six Wienermobiles

A mobile marketing play during picnic season

Did you know there are up to six Wienermobiles on the streets at any time? 

Now you can locate any of them within 200 miles, thanks to Oscar Mayer's new dedicated Wienermobile app. Designed by agency Gravity Jack, the app will include a game where users can virtually race the iconic 27-foot hot dog on wheels.

Game players can earn "Wiener Bucks"  points by scanning various packages of Oscar Mayer products on store shelves. While the Wiener Bucks do not lead to coupons or discounts, they let players race with elements seen directly below.

  • A fresh engine to increase top speed
  • A turbo-charging feature
  • Shocks for better handling/sharp turns
  • Off-road tires made for sand, dirt and shock
  • Ice tires for an arctic-themed track
  • Racing tires to avoid sliding out of control

Consumers also can take photos of the vehicle in real life and upload them to the mobile-social app, and...



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