For all the time, money and manpower spent planning and perfecting Super Bowl ads, one of the most successful and brilliant acts of branding that occurred during last night’s game went from idea to execution in a matter of minutes–and cost a whole lot less than any prime time TV spot.
Oreo tweeted the below message at 8:48 p.m. last night, just after the power went out in half of the Mercedes-Benz Superdome. As of this writing, Oreo’s comical, lightning speed ad has been retweeted over 14,000 times.
Power out? No problem.