Optimizing Game Design for Ad Monetization


The mobile game industry has exploded since the launch of the App Store in 2008 with countless new titles appearing every day and ample opportunity for strong advertising revenue. However, not everyone has succeeded in making a profit from their marketing efforts. Sure, Words with Friends, Solitaire, and Candy Crush Saga have done it, but many developers fail to see a strong return on their investment. Here are some tips to consider and how to choose the right type of ad formats for your game.

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