Optimal, Nanigans and 3 more new partners join Facebook ad exchange program


Facebook has added five more real-time bidding partners to its exchange program, according to AdExchanger.

Optimal, Nanigans, RocketFuel, Criteo and X+1 are now among 14 companies approved to run retargeting ads on Facebook after users visit external websites marked with cookies. The exchange, also known as FBX, has generated a lot of interest from advertisers since it was announced in June, but little information has come out publicly about the beta.

During Facebook’s second quarter earnings call, COO Sheryl Sandberg said FBX was still in a “very early outlook stage,” though the company was encouraged by the response so far.

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