Marketing and Sales

Opportunities Abound for Learning SEO Today

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

As the dog days of summer yield to the beginnings of fall, schools reopen and my mind turns to the classroom and thoughts on education and learning. I recently considered how the education and training of search marketers, particularly those of us who are SEO practitioners, has evolved. In the early 1990s when the Web was young, there were no established “best practices,” no body of knowledge to consult, and many more search engines to target with each vying for the supremacy now won by Google.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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