Open Enrollment and the Reluctant Health Insurance Shopper

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Many industries have seasonal patterns. If you are a marketer, you know the ebbs and flows of your industry and invest in a significant marketing presence during the peak season. In healthcare, the major season is “Open Enrollment.” From now through mid-December, consumers will see a surge in ads for medical groups, hospitals and health plans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in