Once Known for Social Media, VaynerMedia Wants to Become an ‘Attention’ Agency

Including ‘VoiceCon’ event in New York

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Gary Vaynerchuk’s VaynerMedia was an early adopter of using video as a way for brands to message their wares on social. It pivoted to video prior to that phrase becoming a publisher’s SOS call. The social agency grew its reputation on helping brands navigate Facebook, Twitter and, more recently, Snapchat before the platforms became inundated with advertising.

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