On Social Media, The Summer Olympics Have Already Begun

For marketers using paid social, the Olympic Games can begin far earlier than August.


The Olympic Games return to the international stage this summer in Rio de Janeiro, and 76 percent of the world’s population is expected to tune in on television. Of those 3.6 billion global viewers, 85 percent will be on additional devices while watching the Games.

The prevalence of second screens will make the upcoming 2016 Summer Olympics the most watched and talked-about Games on social media yet. Some 68 percent of American TV viewers watched the 2014 Winter Olympics, and because Rio is just one hour ahead of Eastern Standard Time, the 30 million Americans expected to tune in will be able to watch live events in primetime.

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