On Facebook in Mexico, Middle-Aged Users Show Highest Growth Rates


[Editor’s Note: The following article presents analysis and data excerpts from Inside Facebook Gold, our research and data membership service tracking Facebook’s traffic growth and demographic landscape in global markets.]

Older users outside Facebook’s core demographics among teens and twenty-somethings are starting to catch up and power its growth in some of its biggest emerging markets, according to data from Inside Facebook Gold. Last week we wrote about India, but we’re seeing the same trend in Facebook’s largest Latin American market Mexico.

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