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Omniture has entered into a partnership with Facebook to integrate the company’s Online Marketing Suite with Facebook’s existing marketing solutions. This partnership follows a previous integration with Facebook last May. The marketing suite is an integrated solution that lets brands optimize ad spend and conversion and create relevant, personalized ads for the users.
Omniture will be able to identify highly valued Facebook audience participants depending upon their affinity to brands – as per their their Facebook profile, such as being a member of brand pages, groups and other information.