Marketing and Sales

Omnichannel Integration at Sundance Falls Short

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By Carolyn Goodman

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I’ve been spending the week in Park City, Utah — skiing and attending the Sundance Film Festival. Yes, I know, it’s been a tough gig, but as a vacation, it ranks right up there with diving in Belize and hiking to the remote city of Lo Manthang, Nepal.

Being new to Park City, we had no idea how to get around, find the different theaters, get access to the freebies or rub elbows with the stars, but the team at Sundance had many of these challenges covered.

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Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

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