It's OK to Hate Data
A little secret about Target Marketing: Our data content gets less traffic than just about any other topic we regularly cover.
Clearly, that doesn’t stop us from covering the data-driven side of marketing. In fact, I think some of our best contributors write about data. But there’s a disconnect between our readers who see marketing in the strategy, creative, etc., and our readers who see marketing in the numbers.
If you’re the former, let me say one thing: It’s OK to hate data.
Big data, small data, first-party data, third-party data … it can take the people element out of marketing.
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