Performance Marketing

Obamacare Provider's $1.2M Effort Focuses on Social and Local Ads

Health Republic of New York unleashes promotional blitz

The federal government may be shut down for the time being, but insurance providers planning to utilize Affordable Care Act (ACA) marketplaces aren't waiting to promote what they offer. For instance, Health Republic Insurance of New York has launched a $1.2 million campaign that includes targeted Facebook and Twitter promos going live today.

The digital ads support local television, radio and newspaper promos that have rolled out in recent days. The ACA, otherwise known as Obamacare, opened up for enrollment this morning, though gridlock in Washington, D.C.,