Obama Gets Tweet Heat Before State of the Union

Orgs zero in on #SOTU chatter

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President Obama's State of the Union address has politically minded marketers trying their hand at real-time ad buying on Twitter today. The mostly nonprofit brands are calling on the president to reflect their stance on specific issues while hoping to steer social media conversations in the hours leading up to his 8 p.m. ET speech.

Chevron, U.S. Chamber of Commerce, Bankrupting America, Heritage Foundation, the National Association of Manufacturers and Society for Human Resource Management are among the names purchasing Promoted Tweets for the #SOTU hashtag.

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