Nutella Rejects Personalised Jar for Girl Named Isis

MEMO to parents: It's not you, it's Nutella.


Personalizing brand wrapping is a thing because marketers figured out something social media experts discovered long ago — people are a little vain and love to see themselves in print.

Coke does it. Jones beverages do it. Sonoma-Williams does it. So, why not? In October, Nutella announced it would be personalizing their jars for the second year in a row. The chocolate-hazelnut spread of crack thinks that what you want in the jar isn’t enough for brand loyalty, and having your name on the jar is good for keepsakes.

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