Social Pro Daily

Nutella Rejects Personalised Jar for Girl Named Isis

MEMO to parents: It's not you, it's Nutella.

By Shawn Paul Wood

December 1, 2015

Personalizing brand wrapping is a thing because marketers figured out something social media experts discovered long ago — people are a little vain and love to see themselves in print.

Shawn Paul Wood

Shawn Paul Wood is a freelance writer for Adweek.

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