NPR Expects to 'More Than Double' Its Podcast Revenue This Year

The growth is even helping bring new underwriters to broadcast

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Thanks to monster hits like Serial and This American Life, podcasting has had a bit of a renaissance in the past year, and it's also fueling National Public Radio's digital revenue.

Over the past year, NPR says it has more than doubled its podcast revenue, and the public media icon expects to see equally robust growth in 2016.

Meanwhile, it's been adding new shows like Code Switch—a program about race and identity that built a following through radio, blogs and social before becoming a podcast.

Similarly, NPR science correspondent Shankar Vedantam parlayed the popularity of his "Hidden Brain" social science news segments into a podcast of the same name, which launched in September.



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