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Now Underway: The Reinvention of Direct Marketing

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By Chet Dalzell

I had the opportunity last month to participate as a Round 3 judge in the 2016 International ECHO Awards competition — and while we’ll find out the results of this effort on Oct. 16 in Los Angeles, I couldn’t help but be impressed with what’s going on across the world of data-driven marketing.

Direct marketing currently is being reinvented:

1. Customer relationship management is morphing toward customer-managed relationships
2. Branded direct is enriched by storytelling across the customer journey with rich experiential content — some of it provided by consumers
3.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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