Not Only Do People Trust Content From Influencers More, They Spend More Time With It (Study)

Influencer marketing has become an established method of presenting a marketing message to the right audience, but it seems that some marketers are still unconvinced.

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Influencer marketing has become an established method of presenting a marketing message to the right audience, but it seems that some marketers are still unconvinced. We know the benefits it can bring to a campaign, but according to Collective Bias there’s another metric we hadn’t considered: time spent with content.

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