Influencer marketing has become an established method of presenting a marketing message to the right audience, but it seems that some marketers are still unconvinced. We know the benefits it can bring to a campaign, but according to Collective Bias there’s another metric we hadn’t considered: time spent with content.
Not Only Do People Trust Content From Influencers More, They Spend More Time With It (Study)
Influencer marketing has become an established method of presenting a marketing message to the right audience, but it seems that some marketers are still unconvinced.
