Nordstrom Ads Feature Models with Disabilities, Generate Goodwill
Fact: At least one-third of Nordstrom’s advertisements feature models of color and/or models with disabilities.
For Nordstrom, this isn’t just a commitment to diversity—it’s a commitment to accurately reflecting its shoppers. It’s also a smart move.
According to Meg O’Connell, a partner at the consulting firm Global Disability Inclusion, people with disabilities represent a significant marketing opportunity, with $225 billion in discretionary spending.
“Companies that understand this will have an advantage,” she says. “[Nordstrom] is a leader in this space and has been a long-standing supporter of disability inclusion not only in their advertising but also in employment and accessibility in their stores.”
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