No Cookies, No Problem: 4 Ways To Elevate Your Mobile Strategy

When it comes to making the most of mobile, the opportunities for using contextual and behavioral data to build audiences for any campaign are limitless.

At a time when smartphones, tablets, and now, even smartwatches are changing the way we live, mobile consumers are increasingly just becoming consumers, and mobile marketers are increasingly just becoming marketers.

A recent report from eMarketer predicts mobile advertising spend will overtake desktop advertising spend by 2016. And, the lion’s share, by a 3-1 margin, of that mobile spend is happening inside apps, not on the mobile Web.

But, as this shift has occurred, and mobile has taken over digital, the customer journey has become more complicated– making it harder for marketers to account for mobile – especially as the digital marketing infrastructures that worked so well for them on desktop haven’t yet caught up.



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