9 Ways to Make Your Response Device More Effective
The response device is the most important component in direct response advertising, whether it’s a space ad, direct mail piece, or online registration process. If the response device is confusing or difficult to complete, it will kill response no matter how great your offer, creative or list selection is.
With this in mind, here are nine tips for making your direct mail response cards, catalog order forms/order organizers, and even online registration forms more successful.
• Make it look fast and easy to complete.
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